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                        Evolution  of    Traditional   to   New    Media




What is Traditional Media?

Traditional media, or as some refer to as old media, has been used in the marketing/advertising world for years. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the steadfast ways that businesses have reached both consumers and other companies for decades. They are the roots of advertising and the most common form utilized by businesses on a daily basis. Though traditional media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences.

What is New Media?

New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising. Each of these are means in which businesses have the capability to reach consumers and other businesses with ease.

For years, there has been chatter in the industry that traditional media is dying, but I am here to tell you that traditional media is still very much alive and well. There is no argument that traditional media is undergoing a huge transformation and has required a “digital tune-up,” which has been crucial to its survival.



                                       THE EVOLUTION OF MEDIA


PRE-INDUSTRIAL AGE (BEFORE 1700S)
People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. Examples:Papyrus in Egypt (2500 BC)

INDUSTRIAL AGE (1700S-1930S)
People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press) Examples: Newspaper- The London Gazette (1640)

ELECTRONIC AGE (1930S-1980S)
The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient. Examples: Transistor Radio

INFORMATION AGE (1900S-2000S)
The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age. Examples: Video: YouTube (2005)

                     
                  THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA




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