What is Information Literacy?

“Information literacy forms the basis for lifelong learning. It is common to all disciplines, to all learning environments, and to all levels of education. It enables learners to master content and extend their investigations, become more self-directed, and assume greater control over their own learning.”

The Presidential Committee on Information Literacy defined information literacy as a set of skills, which require an individual to:“recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.”
In January of 2000, the Information Literacy Competency Standards for Higher Education were approved and in February of 2004, the American Association for Higher Education and the Council of Independent Colleges endorsed them.The Standards dictate that an information literate person:

  • Determines the nature and extent of information needed
  • Accesses the needed information effectively and efficiently
  • Evaluates information and its sources critically and incorporates selected information into his or her knowledge base and value system
  • Uses information effectively to accomplish a specific purpose
  • Understands many of the economic, legal, and social issues surrounding the use of information, and accesses and uses information ethically and legally

Information literacy can no longer be defined without considering technology literacy in order for individuals to function in an information-rich, technology-infused world . The National Higher Education Information and Communication Technology (ICT) Initiative has developed a definition of literacy for the 21st century which combines cognitive and technical skills with an ethical/legal understanding of information.
ICT proficiency is the ability to use digital technology, communication tools, and/or networks to define an information need, access, manage, integrate and evaluate information, create new information or knowledge and be able to communicate this information to others.

What is Media Literacy

The term “media literacy” is often used interchangeably with other terms related to media and media technologies. To clarify what we mean when we talk about media literacy, NAMLE offers these definitions:
·         Media refers to all electronic or digital means and print or artistic visuals used to transmit messages.
·         Literacy is the ability to encode and decode symbols and to synthesize and analyze messages.
·         Media literacy is the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages.
·         Media education is the study of media, including ‘hands on’ experiences and media production.
·         Media literacy education is the educational field dedicated to teaching the skills associated with media literacy.

A Broader Definition

Media literacy: the ability to ACCESS, ANALYZE, EVALUATE, CREATE, and ACT using all forms of communication is interdisciplinary by nature. Media literacy represents a necessary, inevitable, and realistic response to the complex, ever-changing electronic environment and communication cornucopia that surround us.

To become a successful student, responsible citizen, productive worker, or competent and conscientious consumer, individuals need to develop expertise with the increasingly sophisticated information and entertainment media that address us on a multi-sensory level, affecting the way we think, feel, and behave.

Today’s information and entertainment technologies communicate to us through a powerful combination of words, images, and sounds. As such, we need to develop a wider set of literacy skills helping us to both comprehend the messages we receive and effectively utilize these tools to design and distribute our own messages. Being literate in a media age requires critical thinking skills that empower us as we make decisions, whether in the classroom, the living room, the workplace, the boardroom, or the voting booth.

Finally, while media literacy does raise critical questions about the impact of media and technology, it is not an anti-media movement. Rather, it represents a coalition of concerned individuals and organizations, including educators, faith-based groups, health care-providers, and citizen and consumer groups, who seek a more enlightened way of understanding our media environment.

Over the years, many definitions and visions of media.

                                        
                                          "INFORMATION AND MEDIA LITERACY"

                                 
                                        


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