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People Media
Image result for people media
  • Utilization  of people credible in their fields
  • Talk about their expertise
  • Provide accounts of their firsthand experiences on a particular field
  • Share valuable knowledge and expert opinions about specific topics

  • People Media is a targeted online dating service focusing on specific demographic groups. A niche or targeted online dating site differs from broad dating sites like Match.com by recognizing commonalities important to customers such as ethnicity, religion and lifestyle. As ranked by comScore Media Metrix People Media operates 6 of the top 50 ranked personals websites including BlackPeopleMeet.com, SeniorPeopleMeet.com, SingleParentMeet.com, and BBPeopleMeet.com. With $11.6 million of EBITDA in 2008 and 255,000 paying members, People Media is atop the niche or targeted segment of the online dating industry.

 Reflections
There is a need to understand people media and information because people are considered as the most important media. Without people, there will be no information available in any kind of media.

People and media should be considered as equally important because people create media and whatever information we have depends on the kind of expertise a person have. On the other hand, the information we get from media must be filtered and checked for its credibility, usability and be responsible in disseminating any information.

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