LIST OF SOCIAL MEDIA # OF HOURS THAT I SPEND Facebook 3 hrs Google 2 hrs Messenger ...
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What is Information Literacy? “Information literacy forms the basis for lifelong learning. It is common to all disciplines, to all learning environments, and to all levels of education. It enables learners to master content and extend their investigations, become more self-directed, and assume greater control over their own learning.” The Presidential Committee on Information Literacy defined information literacy as a set of skills, which require an individual to: “recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.” In January of 2000, the Information Literacy Competency Standards for Higher Education were approved and in February of 2004, the American Association for Higher Education and the Council of Independent Colleges endorsed them.The Standards dictate that an information literate person: Determines the nature and extent of information needed Accesses the needed information effec...
Evolution of Traditional to New Media What is Traditional Media? Traditional media, or as some refer to as old media, has been used in the marketing/advertising world for years. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the steadfast ways that businesses have reached both consumers and other companies for decades. They are the roots of advertising and the most common form utilized by businesses on a daily basis. Though traditional media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences. What is New Media? New media is the future of advertising. More and more consumers and businesses rely on new media to find their informat...